Man of Steels 3rd trailer is 3 minutes in length,
slightly longer than the average max trailer length of 2 minutes 30 seconds.
The first thing we see are snippets all from the same scene, presumably near the
begging of the film, as well as pieces of expository dialogue, also all taken
from the scene, which explain the basic premise of the film. The trailer
continues to do so but with different scenes and pieces of dialogue taken from
throughout the film until about 2 minutes into the trailer. It should be noted
that all the way through the trailer up until this point, a score from the
films soundtrack has been playing and slowly been building in intensity, each cue becoming
more and more dramatic as more scenes from the film are revealed.
At 2:00 the trailer pace of the trailer changes greatly, the edits become much quicker and the music more dramatic. The scenes being shown are now from the action scenes of the film, not the expository scenes as now the trailer is advertising the action and special effects, as well as the central conflict of the film, as there is voice over dialogue from both the films antagonist and the hero talking about how 'the world may not be ready for him'.
Finally, at 2:35 the music has reached its climax and has now become much less prominent, this brief part of the trailer focusing on the relationship between the two main characters with dialogue (similarly to the first part of the trailer) shown in context with the same scene it’s from, before the trailer ends with a final quick glimpse of action, to advertise that this film will balance both action and character development.
Some of the conventions found within other trailers of this genre is the single extract from the films soundtrack that plays consistently throughout the trailer and increases in tempo with the action being shown, such as in the ‘Iron man 3’ and ‘Thor: the dark world’ trailers, Thor especially is similar to man of steel due to the final scene in the trailer, giving one last look at the characters after the music’s climax. Secondly is first half of the trailer setting up the premise of the film and the second half showing the action. The trailer I have found follows this most similarly is ‘The Wolverine’ trailer. This convention most likely keeps cropping up because the majority of these films are based on pre-existing characters, therefore some exposition is likely required in the trailer
Some ways that this trailer seems to break convention however, is the previously mentioned, unusual length of 3 minutes, as well as the emphasis on the characters and story in the first half of the trailer (exposited mostly in various pieces of dialogue) throughout the trailer, unlike the previously mentioned trailers which seem to focus on primarily on promoting the action and secondarily on the characters, unlike Man of steel which seems more balanced.
At 2:00 the trailer pace of the trailer changes greatly, the edits become much quicker and the music more dramatic. The scenes being shown are now from the action scenes of the film, not the expository scenes as now the trailer is advertising the action and special effects, as well as the central conflict of the film, as there is voice over dialogue from both the films antagonist and the hero talking about how 'the world may not be ready for him'.
Finally, at 2:35 the music has reached its climax and has now become much less prominent, this brief part of the trailer focusing on the relationship between the two main characters with dialogue (similarly to the first part of the trailer) shown in context with the same scene it’s from, before the trailer ends with a final quick glimpse of action, to advertise that this film will balance both action and character development.
Some of the conventions found within other trailers of this genre is the single extract from the films soundtrack that plays consistently throughout the trailer and increases in tempo with the action being shown, such as in the ‘Iron man 3’ and ‘Thor: the dark world’ trailers, Thor especially is similar to man of steel due to the final scene in the trailer, giving one last look at the characters after the music’s climax. Secondly is first half of the trailer setting up the premise of the film and the second half showing the action. The trailer I have found follows this most similarly is ‘The Wolverine’ trailer. This convention most likely keeps cropping up because the majority of these films are based on pre-existing characters, therefore some exposition is likely required in the trailer
Some ways that this trailer seems to break convention however, is the previously mentioned, unusual length of 3 minutes, as well as the emphasis on the characters and story in the first half of the trailer (exposited mostly in various pieces of dialogue) throughout the trailer, unlike the previously mentioned trailers which seem to focus on primarily on promoting the action and secondarily on the characters, unlike Man of steel which seems more balanced.
Iron man 3- http://www.youtube.com/watch?v=2CzoSeClcw0
Thor: the dark world- http://www.youtube.com/watch?v=7p7rocHEecE
The Wolverine- http://www.youtube.com/watch?v=cmcBOIfhHQY
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